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Wishy Washy

A simple, powerful book that blends time-tested philosophy for aspiring leaders. This is a fictional story of one young man's life who progresses through three life stages.


You will read about successful and inspirational men and women who've defied great odds and bounced back from repeated failures to change the world.

Washers wash away the obstacles in life and use the power of water to give life to their ideas!


If you have ever had the pleasure to meet Rick Ruiz in person you are immediately struck by the intriguing “twinkle” in his eyes — like he knows something you don’t. As it turns out he does and he shares it with us in his book, “Wisher, Washer, Wishy-Washy.” He has turned his extraordinary life lessons into an easily understood but powerful concept of introspective self-evaluation and achievable action. His fictional approach to non-fictional self-help principles places you, the reader, in the story and, therefore, responsible for the ending — your success.

Ed Armstrong

Retired U.S. Air Force Colonel And Lockheed Martin Master Program Manager


“Without them, you do not even have a life. With these two attributes, you conquer the demons in your mind that prevent success in any walk of life. It’s called a high reality level. Successful people in any endeavor, in all phases of life, require two prominent attributes: truth and honesty. Athletes, in particular, have a head start in coming to terms with themselves on a daily basis. When they apply truth and honesty to training, competing and life itself, they become true champions. They become Washers. This conclusion is based on more than 50 years of experience in coaching the sport of Track & Field at the local, national and international level. Wisher, Washer Wishy-Washy is a very high-class book.”

Harry Groves

Track & Field Coach To 11 American Record-Holders, 21 National Champions, 14 Olympians And 227 All Americans


“This motivating, entertaining book gives you steps to take and a track to run on to achieve tremendous success in every area of your life.”

Brian Tracy

World-Renowned Motivational Speaker and Best-Selling Author Of No Excuses: The Personal Self-Discipline


“I liked this book. The format and presentation is easy to read and rich with content that is both practical and applicable to anyone’s personal growth. There is also a depth in the subject matter that reflects the author’s extensive knowledge of the growth process.”

Dr. Bob Turknett

Author Of Decent People, Decent Company; How To Lead With Character At Work And In Life Executive Leadership Coach And Licensed Psychologist With Over 28 Years Of Consulting Experience


“A commonsense approach to analyzing events, choices and turning points in our own lives. Ruiz gives us common terms, with deep meaning, to help define our positions and quests in life.”

Dr. Denis Waitley

Author Of Seeds Of Greatness , Highly Sought-After Keynote Lecturer And Productivity Consultant On High-Performance Human Achievement

The Formula

Success formula

Calculate Your Success Potential

Success Potential

Innate Attributes

Advantages I was born with such as health, speed, strengths, resources.

Acquired Attributes

Skills I have learned, been trained in and polished - such as my technical education, degree or specialized experience.


My proficiency and application of such things as being savvy with a computer, coding skills, artificial intelligence, specialized equipment.

Number of Tries

Indicates how many  modifications have you made to hone your product, or service.

Number of Failures

It is always one number less than your new Number of Tries

Mental Attitude

Factors range from -1 to +1, as illustrated in the chart below. The calculator embeds the number for you automatically.

People You Know

You never know who can open doors for you and give you that break. Make a listing of everyone you know. Put that number in this section.

This is a probability SCORE of success. A negative number is indicative of poor outcome. As you change the paamaters, in particular the number of tries you will see how that SCORE will increment. Remember that it took 10,000 tries to get the light bulb.


See your results.

Try something like 2 IA, 2 AA,  2 T, 50 Tries (remember that if you tried 50 times you have "Failed" 49 times which the calculator uses automatically, use a negative attitude and say you know 100 people.

See your score.

Try it again but change your attitude to something positive.

Try it once more with 120 Tries and a very positive attitude. The Orange line shows you how your score is going up. The bar shows you how many tries you have invested.

Attitude is a multiplier!

Calculator will reset daily to zero so try it as many times as you like.

Mental Attitude

Factors range from -1 to +1, as illustrated in the chart below. The calculator embeds the number for you automatically.


All people are Wishers!

Early in life we may be wishing forward for the good grades, the ideal job, a new house, a better car or a happy marriage


Later in life many are wishing backwards for the things and actions they should have, could have done to make their dreams come true. I should have studied for that good grade, finished my degree for that ideal job, saved up for the house I wanted before it got out of reach or.... 

wish (n):
1. A desire, longing or strong inclination for a specific thing. 2. An expression of a desire, longing or strong inclination; a petition.
3. Something desired or longed for.


wish (v):
To have or feel a desire.

Wishy Washy

Some people do this, and do that, but not enough to really become an authority. They make progress but dabble in too many things, too many ideas, too many insecurities to establish a firm path to success.


wish-y-wash-y (adj.):
Lacking in strength of character or purpose; ineffective.


Who are the successful people?

Those are the individuals who wash away all obstacles in their way to forge a path to their goals. They are like the mighty river that carve the rock in the Grand Canyon, or the mighty seas who carry the big ships from continent to continent. Water is necessary for life but it its gentle look is misleading for it has power to give life.


wash (v.):
To cleanse. To flow over, against or past. To carry, erode, remove or destroy by the action of moving water. To be carried away, removed or drawn by the action of water. to be revealed eventually. To turn out well in the end.

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